Steve Williams
Director & Head of Creditor and Sterling Life Limited

Steve Williams joined Sterling Insurance Group in March 2006 to head up a new partnership division. He has subsequently gone on to head up the creditor team and is responsible for all future growth in this area. He is a main board director.

Steve was a founder member of the BNP Paribas subsidiary Cardiff Pinnacle and was also joint Managing Director of the Company. He more latterly held the position of Chief Commercial Officer with responsibility for all Sales, Marketing and Commercial activity across the UK and International subsidiaries. He joined Pinnacle in 1989 prior to working with other leading Insurance and Retail Finance organisations.



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