Sterling achieves Chartered Insurer Status

The Personal Lines and Commercial underwriting and claims division of Sterling Insurance Group has achieved Chartered insurer status from the Chartered Insurance Institute (CII) in recognition of its high quality of training and professional development.The award also demonstrates that these areas within Sterling have exceeded the strict standards set down by the CII in areas such as insurance qualifications, competency and ethical integrity.

At present, 11% of Sterling's customer-facing staff in underwriting and claims hold the equivalent of an ACII (associate membership) qualification or above. The company is also on target to ensure that 25% of all customer-facing staff hold the CII's Certificate in Insurance or higher. Sterling has always promoted staff development through its commitment to CII examinations. Personal performance reviews are closely linked to professional development and internal training and development courses are a regular feature of Sterling's staff personal development plans. In addition, Sterling has an active graduate recruitment plan which is now in its third successful year.

John Blundell, Managing Director of Sterling, said:

"We are delighted to receive the CII's recognition of chartered status and this reflects our commitment to developing the highest level of technical skills and expertise . We have always been dedicated to promoting high standards of professionalism and integrity, which is why we were also pleased to sign up to the CII's Aldermanbury Declaration earlier this year. The contribution the CII will now offer through its annual evaluation and ongoing quality monitoring will enable us to continue to demonstrate our expertise and our ongoing commitment to staff and customers."

Sandy Scott, CEO of the CII, said

"The public know and trust the Chartered brand. What's more, our research shows that it is consistent with the public mood on the need for trust in financial services. As such, it is more relevant than ever in today's turbulent times.

"We are delighted that Sterling Insurance has chosen to embrace the challenge of becoming a Chartered Insurer. They represent a small group of firms who have achieved what is truly the 'pinnacle of the profession'. Few symbols have lasted as long, or offer the opportunity to engender trust in our profession."

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