Instant Life Cover

Instant Life Cover 

Sterling's strategy is to grow the business by being recognised as a leading niche Life insurer with an unrivalled track record in providing customers and business partners with market leading levels of service and competitive propositions that meet their needs. Sterling has over 15 years experience in marketing simple life products.

The existing long and detailed sales process of buying life insurance can be off putting and be prohibitively expensive for a basic product.  Sterling's Instant Life products remove the need for consumers to go through a lengthy application process or even answer any medical questions. Our range of Instant Life products have been designed specifically for a non advised sale to make the buying process as clear and simple as possible. Our short form application process and guaranteed acceptance offers a distinct competitive advantage, providing customers with instant affordable Life cover.  

The simplicity of the products design means that it is ideal for being marketed via direct channels telemarketing, website platforms or mailings and is accessible to a large number of consumers.

Service Life Insurance (SLI365)

Sterling is proud to have been selected by the Ministry of Defence to provide Life Protection to all members of the British Armed Forces. The insurance provides unique benefits and has been exclusively designed to provide the Life cover required to suit the lifestyle of the military at every stage of their career, with war and terrorism being automatically included.
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"We are successful because we provide great products and services, competitive pricing, outstanding customer service and a real belief in our employees".

John Blundell,
Managing Director,
Sterling Insurance Group